Normally, I'd have a hard time taking all this too seriously, much of it, like hiring the not-particularly-qualified daughter of the governor is open to multiple interpretation. But Cox has been through major shakeups at both the national and the regional level and it seems at least possible that good things could honestly come of that. Nationally, Cox bought itself private during our fight here--something which changes its orientation toward the world pretty radically. Locally the "bad actors" that were most visible in opposing the community are gone, victims of a purge whose motivation is still murky. Much of the purge took place far in advance of the consolidation with the Baton Rouge market that followed Cox shedding rural markets across the country in order to help pay for buying itself private. The bulk of the purge took place suspiciously soon after the battle of Lafayette turned into a public relations disaster for the incumbents.
The Competition Begins
But all those musings about PR pale besides further evidence that Cox has decided to compete. Those who've followed the fight here will recall that Cox did not raise rates here when they raised them in Baton Rouge. That was widely read as a direct result of LUS' threatened competition. You don't raise rates while the city is waging a campaign to convince the public to allow it to compete with you.
So it's really nice that the Independent notices the clear implications of the new pricing structure for Cox's triple play:
Cox is offering its "Clear Choice" triple play -- cable, Internet and phone -- for $89.95 for new subscribers and expanded basic cable customers. The deal is available only in Baton Rouge, where it competes against Eatel's triple play, and Acadiana, where the threat of LUS looms.That's right; you're only getting a great deal where Cox has Fiber to the Home competition: in LUS or EATEL territories. Living in New Orleans? You're out of luck. Now, in the interests of good consumerism I should immediately point out that this price only lasts for six months and the small print on the website is literally too small to read. You'll have to call and speak to a salesperson to find out what other conditions the offer carries.