Competition is working in Utah where a regional consortium of cities calling itself "Utopia" is building out a Fiber To The Home infrastructure in member cities. (Services are provided by third-party participants.)
Comcast, the regional cable provider, has lowered its prices to area communities that have, or will soon acquire, the service according to a piece on DSL reports. Other cities in Utah are not being offered the deal.
The triple play is available for pennies under 90 dollars. That's a big savings for residents that want that level of service.
But the exciting news is that competition has killed the triple play bundle. Comcast is offering the services unbundled for 29.95 apiece--there's no discount for buying the bundle. That's the bigger marketing news. The whole point of bundling has been to capture the lucrative big-ticket buyer and lock them in. So "deals" were only offered to that class of customer. It appears that Comcast has been forced to start fighting for the customer who's not quite so profitable. And that is the really, really good news for the average joe in the Utopia cities.
Related stories out of Utah in the recent past have focused on deals similar to the recent Cox announcements in Lafayette and Baton Rouge which offered a good deal for a longish contract-based triple play in cities where Utopia's services were not yet actually being offered. Comcast's (and Cox's) hope was to lock customers up before the choice went live.
This breakthrough indicates that those customers that took Comcast up on their sweet deals might have been wise to wait a bit...you can now get a better deal without the contract and for only the parts of the triple play that the customers actually desire.
I certainly hope it works out that way here as well.