Wednesday, May 09, 2007

Cox's Me too, Me too, ME TOO! "Fiber" Network

Cox has been at it again. It's gotten downright embarrassing. You'd think they'd learn.

Cox does NOT have a fiber network.

And they're not going to build one. They have hybrid fiber-coax (HFC) network and that hasn't changed and is not going to change. But if you listened to Cox representatives you'd think they'd suddenly changed to an entirely new architecture. We know just exactly when that happened: Just about the time Cox realized they'd lost the battle to prevent Lafayette from approving a fiber to the home network they started calling their own network "fiber." This is a bizarre and blatently deceptive "rebranding." They spent months telling us we didn't need and didn't want a real fiber to the home network and when they realize they lost the battle to convince us fiber wasn't valuable they decided that suddenly--presto! change-o!-- their network was a fiber network. This silliness was launched two years ago at the Southwest Louisiana Chamber of Commerce banquet when Cox handed out little "sparklers" tipped with plastic fibers lit with LEDs. Since then they've rebranded their Baton Rouge/Acadiana website to include prominent use of the use of "fiber network" and done their darndest to get it used in local media. It all looks pretty childishly desperate from the outside...and a little amusing.

But sometimes it just isn't funny, and after yesterday's TechSouth Governor's technology award ceremony the buzz among people exiting the luncheon wasn't about the award winners as the recipients had every right to expect. It was about Karmen Blanco's weird claim that Cox had invested big money in their "Fiber Network" and that it hadn't "cost the taxpayers a cent." Everyone there knew that both of those remarks were lies. Lying to the general public is dishonest. Lying to the sorts of folks who attend TechSouth is nothing short of stupid. They know better and they notice. Predictably, they talk about it. For the record: Lafayette's network won't be paid for by taxpayers either: it will be paid for by those who use it and the loan to build it is coming from the national bond market. And Cox doesn't have a fiber network, never has, never will. The people attending a state-sponsored technology awards banquet knew that and the fact that Karmen Blanco was the Governor's daughter and a Lafayette native only made the deceit more embarrassing.

I hadn't attended the luncheon, instead using the time to leisurely wander the exposition floor while the crowds were eating. My first inkling that something weird had happened was when the crowd exiting the luncheon stopped on their way out to cluster around the LUS booth...and started grabbing up the freebies. That seemed a little odd--everyone had swag and LUS' weren't particularly remarkable: a pen and a little battery-driven, LED lit fan that spelled out a promotional message on the rotating blades.

It wasn't until after I'd heard the story of Karmen Blanco's speech from two different groups in the stream of exiting attendees that I put it all together.

That little LED fan that the crowd was snatching up was the perfect response to Karmen's childish "Me to, Me too, ME TOO" claims about Cox's network. The message on the spinning blades was the perfect retort to Cox. It said:

LUS Fiber,
All the way,
All the way,
All the way,
To the home.


Sometimes the world provides you with the perfect rejoinder. The fan was perfect. And the crowd snatched it up.

3 comments:

Anonymous said...

I understand you don't like to think LUS was beat out of the starting block but COX does have a fiber network. They never claim they have it to the home. They DO have FIBER in LAFAYETTE!!! Get over it. LUS has not even sold the bonds so we are looking at another 20 months for the first house to be lit up by LUS. In the mean time you will get your services for peivate dollars. Thanks God for the private dollar. because if they had not invested in a cable and tellecommunications network years back Lafayette would not have any communication with the outside world. Sounds like??? LUS will never make it in the communications business. Sorry


Chris

John said...

Sorry Chris,

Cox does not have a fiber network. And they know they are deliberately misusing the term. What makes this really laughable is that this is the same company that claimed that we didn't need fiber.

Laying claim to a "fiber" network is dishonest and INTENDED to be misleading.

I think we both know that.

Anonymous said...

Chris - You are either a doofus or working for Cox. I don't really know which one is worse. Cheers. :)

Shad