LUS launched its brand and a new informational website this morning. Not at the site of the new headend building, as had been planned, but at city hall. A storm rolling the through Acadiana led to the last minute change of venue.
We did get a groundbreaking ceremony of sorts. A group of advocates from the administration and the public lined up in the front of the council meeting room and posed for a series of photos with golden shovels. As symbolism it was effective: we saw folks from the administration who'd been instrumental in the plan coming together standing shoulder to shoulder again with community activists and supporters. All lined up proudly in front of the room grinning to beat the band. There were two golden shovels and in a nice bit of symbolism Mayor Joey Durel handled one while community leader Gobb Williams posed with the other. I've gotta get a picture of that.
For those of us involved in the fiber fight as members of Lafayette Coming Together it was a special point of pride to see some of the key members of the activist organization that drove the referendum forward honored: Andre Comeaux, Kevin Domingue, Max Hoyt, Mike Stagg, John St. Julien, and Gobb Williams.
Less symbolically and more substantially we got our first glimpse of the new branding devices. What's the service to be called? "LSUFiber." That's what you were already calling it? That, I think, is the point: without any other name by which to tag it we all got in the habit during the long fiber fight of calling what we were fighting for "LUS fiber" --everyone already knows what the term refers to; the identity is already well-established in the community. Why spend a lot of money trying to get some new term accepted? The new logotype that is pictured above was also on display. Expect to see it on a new fleet of trucks and service vehicles in your neighborhood. They'll carry the slogan: "Building a Fiber-Fast Community."
Citizens should start looking for door hangers announcing the upcoming service--that door hanger will carry a return card that will allow people to express interest and get in line for first crack at serrvice when it is finally offered in their region.
We also got access to the new informational website. It's a flash-dependent site you can find at http://www.lusfiber.com/ There you'll find an initial FAQ and, tantilizingly, a chance to sign up for news updates. As the rollout gets underway the site will include updates on the construction and new services—both of which announcements are eagerly awaited.
What didn't we get? Any announcement of just where the build will begin and who will get first crack at our new service. I'd hoped we get that today since I've had hints that a large percentage of Lafayette, including my neighborhood would be in the first section. But we're to be kept wondering a bit longer though Terry Huval promised that it'd be revealed soon...and that eager citizens would be given a chance to express their interest and get in line early as the day of deliverance came near. (Ok, no he didn't phrase it quite like that. :-) )
One more milestone laid down....