Saturday, June 21, 2008

It's Not News

For anyone in Lafayette it's not news: Cable companies faced with real fiber networks like to pretend that they too have fiber-optic networks. The Me Too, Mee Tooo!! claim has long become tiresome here.

Now the rest of the nation is getting the same sort of misleading PR that Cox has been promoting here since they lost the fiber fight. (Before that moment they told us we didn't need and didn't want a fiber to the home network.) From an AP story datelined New York:

The picture on his TV would freeze now and then, and he had heard good things about FiOS. Then the 21-year-old student saw a TV commercial from Comcast that made fun of FiOS and claimed the cable TV company has a larger fiber-optic network...

But after asking around online, he found that nothing's changed about Comcast's service: It still uses coaxial cable to connect homes. It does use fiber-optic cable further away in the network, as it has for many years.

"From what everyone said ... this is kind of misleading," Axel said.

Axel had fallen for one of a series of commercials run by every major cable company that competes with Verizon's FiOS. Besides Comcast, Cablevision, Time Warner Cable, Cox and Charter have all run ads belittling FiOS.

Verizon's FIOS fiber-optic network which is very different from, and much more powerful than, the cable companies' tradtional hybrid fiber-coax networks, inspired the spate of misleading advertising from beleaguered cable companies that have to compete with Verizon's more modern network.

Summed up:
"Cable is deploying the rhetoric instead of the technology," said Verizon spokeswoman Bobbi Henson.
That's pretty much the whole of it.

The article outlines several ads that range from misleading and confusing to outright deceit (the cable companies have had to pull several when challenged). There's one from Cox that says that Cox had fiber-optics before the phone company...which is goes beyond tricky wording into flat-out lying. The phone companies were the first to commercialize the telecom technology.

Take a look at the story. It's a rare instance when a major news outlet does anything like aggressive reporting on misleading advertising...after all, the cynic in me notes, that's an important revenue source.

Expect more of the same FUD in Lafayette as the ad war here heats up in anticipation of LUSFiber's January launch.

1 comment:

Anonymous said...

The reason they get away with this is the average consumer doesnt know any better. I just hope that LUS price for internet is cheaper than Cox.