Friday, June 19, 2009

Once You Go Broadband, You Never Go Back"

Apparently people in these hard times economize on other things...but broadband well, that's necessary:
"the survey found that while only 9% of Americans said they had canceled or cut back on online service, 22% said they had canceled or cut back on cable TV, and 22% said they had canceled or cut back on cell phone service."

"People are willing to shave premium services from their cable and services from their cell phones before they're willing to cut back on broadband," ... "Once you have broadband, you never go back, apparently."
That should help convince the doubters that broadband is a utility.

—from the latest Pew survey as reported by MediaPost.

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