This draft video is of the first television ad in that campaign.
What's most interesting is the themes that are sounded. It's a fair indication of what the campaign will emphasize. Take a listen, if you haven't already, and see what you hear.
I like it. Here are some key phrases in sequence:
- "Together we've built something special. And the world is watching"
- "LUS Fiber belongs to all of us."
- "Fiber to the home...Others want it, We've got it."
- "Invest in Lafayette. And bring the world right to your door"
The major theme is local pride—pride in what's been accomplished and in what we have. That's the right note...as is characterizing taking the service as investing in Lafayette.