Scuttlebutt has it that the initial referral program was very successful. I'd expect this one to be at least twice as popular.
You can check out all the details at the LUS website or, if you prefer, you can listen to Dee Stanley give you the pitch at 291-8100—a robo call from Stanley is what put me onto the new launch.
This is a natural form of social marketing for any tight-knit community. If you're the geek in the clan or the one who always knows where the best deals or in your group people trust your advice on matters like this already. Word of mouth advertising is always the best way to get new customers anyway. Turning referrals into a win-win for both sides is bound to be popular. This makes a lot more sense in a real community like Lafayette than spending the same bucket of money on conventional advertising. Everyone understands that you have spend money to acquire customers but instead of spending it on fancy advertising it makes a lot of sense to hand the money spent acquiring customers back to the members of the community that are making the project a success. I know that a more standard campaign has to be coming, and eagerly await it, but there is something very right about this being LUS' first move.
It's a good deal all around. And the 50 bucks deal is just a good example of the larger process: we all save when our friends and neighbors join up and support the community resource. The more customers LUS Fiber gets the more accounts its expenses are spread over and the lower everyone's rates can be.